O Boticário, one of the largest Brazilian cosmetics companies, has three main product lines for children: Boti Baby (0–3 years), Dr. Botica for boys (3–7 years), and Sophie (3–7 years) for girls. Customers really enjoy purchasing giftable kits from these lines. For this project at Bendito Design, the brief was to create travel kits that were easy to carry, fun, cute, and playful.
 

It was essential to strictly follow each character’s guidelines, but I also needed to think creatively—especially when proposing the actings, the games included, and most importantly, the structure of each package.

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We developed kits that could entertain children during travel, each featuring a distinct scenario on the packaging. Several concepts with different games were presented, and the selected ones included puppets, a travel checklist for girls, and a card for the Boti Baby line that parents could fill out and attach to their children’s journals. All elements were detachable directly from the packaging, generating no additional waste.

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Year: 2020
Key words: Packaging Design