The brand was created for the popcorn vendor Rafael, developed by me and colleagues from Bendito Design through a pro bono project. Located for more than ten years in front of one of the most traditional clubs in Porto Alegre, his stand has been a frequent stop for many of our afternoon snacks. Rafa’s popcorn carries tradition and flavor, but his cart needed greater visibility and some renovation.

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Because popcorn is strongly connected to memory and affection, the brand called for a more human and playful element. Foca na Pipoca now has a catchy, joyful name that plays with the rhyme between foca (which in Portuguese can mean both “to focus” and the animal “seal”) and pipoca (“popcorn”), bringing humor, lightness, and a sense of fun to the identity while highlighting the product and Rafa himself.

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Year: 2019
Key words: Visual Identity