Fraterno | Portfolio

Fraterno
Escola–Atelier

Fraterno Escola Atelier is a community-based creative economy initiative designed to empower women through technical training, design and manual practices. I coordinated the program and led the full branding development, translating its social mission into a cohesive visual and strategic narrative.

The project emerged from an existing infrastructure within Aldeia da Fraternidade, aiming to activate the space as a creative learning environment. It focuses on women connected to the organization, offering free courses in sewing, design, and manual techniques as pathways to income generation and autonomy. All materials used in the courses are sourced from textile industry waste or donations, reinforcing the project’s commitment to sustainability.

Year: 2021-2025
Key words: Creative Economy · Branding · Community Education · Women Empowerment · Upcycling

Branding & Visual ID

The entire construction of Fraterno’s branding, from the name to the color palette, was developed based on its parent brand, Aldeia da Fraternidade, which already used the fish as a symbol. The concept was simply to use less saturated tones in order to create a more welcoming feel. The slogan “Space of care and creative training” takes on the responsibility of collective social building through art, while the positioning concept “We embrace people who dream with today” reinforces the initial intention of impacting audiences in situations of vulnerability, who are in a hurry but still allow themselves to dream in the present.

Course 1 - First class

Course 2 - Moodboard workshop

Course 3 - Coat made with scraps from the atelier

Course 1 - First class

1/19

Courses & Coordination

Fraterno operated in a space located above Aldeia da Fraternidade’s social bazaar named "Bazar da Aldeia", which enabled direct access to donations from fashion industries and partners. Fabrics, notions, and sewing machines were fully supplied through these relationships, allowing the courses to run without material costs.

As coordinator, I managed material logistics, partner relationships and the course structure. I also oversaw the instructor, handled student enrollment and follow-up, and even supported some participants in developing their personal brands to enter the fashion and sewing market.

The program was fully free of charge. As a counterpart, each student produced two final pieces — one for personal use and one to be sold through the social bazaar. During the 2024 floods in Rio Grande do Sul, the active cohort redirected production to donation efforts, collectively producing more than 80 items including blankets, hats, baby clothes and gloves.

While the primary goal was income generation for women in the surrounding community, the Fraterno space also became an important environment for connection, mutual support, and collective care.