Aldeia da Fraternidade is an educational ecosystem with more than five programs across education, social assistance, and social businesses, each with its own methodology, language, and specific goals. When I took over Aldeia’s social media, one of the main challenges was to communicate the complexity and scale of what happens inside the organization, while consistently respecting the specificities and identity of each program.

My work focused on documenting daily life, covering events, photographing activities, and transforming these experiences into accessible and engaging content for the public. For a significant period, I managed this entire process independently, from content planning and field coverage to photography, video editing, writing, and publishing, with occasional operational support during a few months.

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Year: 2024-2026
Key words: Storytelling • Community Communication • Documentation