Aldeia Festival was a conceptual project created in 2023 to celebrate the 60th anniversary of Aldeia da Fraternidade. The idea was to organize a benefit music festival featuring well-known artists from the Rio Grande do Sul and Brazilian music scene, raising funds for the institution through a night of concerts.

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Aldeia’s work is structured around three main areas: culture and arts, sports and leisure, and sustainability. The festival was also envisioned as a way to strengthen the institution’s connection with the cultural field, positioning Aldeia within the local cultural scene. By bringing together well-known bands and artists, the project aimed to reach an audience that values Porto Alegre’s music scene, creating long-term visibility and potentially increasing future donations and support for the organization.

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I was responsible for developing the visual identity concept for the festival, including branding, color palette, typography and communication materials. Although the festival was not executed, the project was developed as a complete visual identity proposal and fundraising event concept.

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Year: 2023
Key words: Fundraising Event • Visual Identity​ • Brand Strategy