Bazar
da Aldeia
Bazar da Aldeia is the social business of the NGO Aldeia da Fraternidade.
The store sells new or gently used clothing, footwear, women’s and men’s accessories, and home décor items.
All products come from donations made by individuals and partner companies. One hundred percent of the revenue generated from sales is allocated to Aldeia’s social projects, and 80% of the Bazar da Aldeia team works on a volunteer basis.
Year: 2021-2026
Key words: Service Design • Social Enterprise • Branding • Customer Experience • Social Impact Generation
Challenges &
Actions Implemented
For four years, I worked independently on Bazar da Aldeia’s communication strategy, being fully responsible for all communication and marketing efforts and building a consistent digital presence while strengthening the Bazar’s role as a social impact business.
01. Build Bazar da Aldeia's
digital presence
Challenge
Bazar da Aldeia had no digital presence or structured communication history.
Strategy
Develop a consistent digital identity positioning the Bazaar as a relevant and desirable social business.
Key actions
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Created Instagram and Facebook profiles
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Defined visual identity and tone of voice
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Developed an editorial calendar
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Produced seasonal campaigns
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Created content featuring looks, curation, and impact storytelling
Results
Over four years, Bazar da Aldeia evolved from an operation with no digital presence or structured positioning into a more consistent and recognized social business brand, consequently increasing awareness of Aldeia as well.
The integration of communication, in-store experience, and brand strategy strengthened Aldeia’s institutional visibility and enhanced product value. During this period, the store achieved revenue growth more than 50% in the first year and over 30% in subsequent years, reinforcing its role as a relevant funding stream for the organization.
